Build more than candles. Build a brand.
Mentorship • Workshops • Candle Collections • Collaborations
A founder-led candle business mentorship designed to help you learn candle making, branding, packaging, pricing, selling and business growth with clarity and confidence.
Whether you’re starting from zero or looking to grow your existing candle business, this experience is designed to help you avoid costly mistakes and move forward with the right guidance.
What We Offer
Whether you’re here to start your candle business, learn a creative skill, collaborate with us, or explore our handcrafted collections — there’s a place for you at Dazzling Charm.
OUR ECOSYSTEM INCLUDES
Candle Business Mentorship
Learn candle making, branding, packaging, pricing, customer communication and business growth through structured guidance.
Candle Making Workshops
Interactive workshops for schools, colleges, corporates, cafes, communities and private groups seeking learning experiences.
Candle Collections & Gifting
Thoughtfully crafted scented candles designed for gifting, celebrations and meaningful experiences that create lasting memorable impressions.
Collaborations & Partnerships
Interested in collaborations, workshops, speaking opportunities or business partnerships that create mutual growth opportunities?
Candles By Dazzling Charm
For Places That Feel Better Than The Outside World.
Candles By Dazzling Charm began with a simple idea — to create products and experiences that make people feel something.
What started as a candle brand is now growing into a creative ecosystem built around candles, learning, entrepreneurship and community.
Today, we create handcrafted candles, conduct creative workshops and help aspiring entrepreneurs build their own candle businesses with confidence.
We don’t just teach candle making.
We help people understand the business behind candle making.
Hi, I’m Vijaya Teotia
Final Year Chemical Engineering Student • Founder, Candles By Dazzling Charm
A few years ago, if someone had told me that I’d be balancing engineering practicals, laboratory work, assignments, exams and building a candle brand at the same time, I probably wouldn’t have believed them. But that’s exactly what happened. I don’t come from a business family.
There wasn’t a roadmap.
There wasn’t a mentor.
There wasn’t a shortcut.
Just curiosity, creativity and the willingness to keep learning. Many days looked like attending college, spending hours in the lab, coming home, packing orders, creating content, talking to customers and trying to figure out the next step for the business. Some things worked. Many things didn’t. That’s exactly why this mentorship exists.
Everything inside Dazzling Charm has been built from real experiences, real mistakes, real learning and real growth.
Today, while pursuing my Chemical Engineering degree, I continue building Dazzling Charm, conducting workshops, fulfilling orders and helping aspiring entrepreneurs start their own journey. This isn’t just something I teach. It’s something I live every day.
MY MISSION?
To help people create something they are proud of and build it with more confidence than I had when I started.
Curious about how I built Dazzling Charm while balancing engineering and entrepreneurship?
Learn The Art, Strategy & Business Behind Building A Candle Brand
Starting a candle business sounds exciting. But once you begin, the real questions start appearing.
- Which candle category should I start with?
- How do I source quality raw materials?
- How do I price my candles profitably?
- How do I build a strong brand identity?
- What kind of packaging builds trust?
- How do I attract customers consistently?
- How do I convert enquiries into customers?
- How do I approach corporate gifting opportunities?
- How do I build repeat customers?
- What basic legal considerations should I be aware of when starting a candle business?
- How do I grow from hobby to business?
This mentorship is designed to bring clarity to these questions before they become expensive mistakes. Because learning candle making is one thing. Building a brand is another.
What You'll Learn
A complete roadmap designed to help you learn candle making, build a strong brand, market with confidence and grow a candle business that stands out.
PRODUCT
- Candle Making Fundamentals
- Wax Selection
- Wick Selection
- Fragrance Understanding
- Product Development
BRANDING
- Brand Identity
- Packaging Psychology
- Premium Positioning
MARKETING
- Content Strategy
- Instagram Basics
- Customer Communication
- Selling Psychology
BUSINESS
- Pricing
- Vendor Sourcing
- Profitability
- Business Setup Clarity
- Growth Direction
What Makes It Different
Not just another course. A mentorship experience built on real knowledge, real experience & real support.
FOUNDER-LED LEARNING
Learn directly from someone actively building a real candle brand.
REAL BRAND EXPERIENCE
Everything taught is based on practical experience, not theory alone.
PRACTICAL GUIDANCE
Focused on implementation, clarity and avoiding common beginner mistakes.
RESOURCE ACCESS
Get access to valuable resources, guides and business insights.
LIVE Q&A
Ask questions, gain clarity and learn from real-world experiences.
CERTIFICATE OF COMPLETION
Receive a Certificate of Completion after successfully participating in the mentorship or workshop.
Choose Your Path
Select the program that fits your goals and start building your candle business today
CANDLE BUSINESS FOUNDATION PROGRAM
Perfect for individuals looking to understand how a candle business works before making major investments.
₹499
- Business Foundation Training
- Beginner Business Roadmap
- Understanding Product Categories
- Common Beginner Mistakes
- Basic Branding Guidance
- Business Setup Clarity
- Live Q&A Session
Bonuses
- Completion Certificate
- Vendor Resource Guide
CANDLE BUSINESS & BRAND BUILDING PROGRAM
Designed for aspiring entrepreneurs who want to learn candle making and business building together.
₹2999
- Candle Making Fundamentals
- Wax & Wick Understanding
- Fragrance Knowledge
- Product Development
- Packaging Psychology
- Pricing Strategy
- Customer Communication
- Brand Building Fundamentals
- Social Media Basics
Bonuses
- Completion Certificate
- Vendor Resources
- Branding Guide
- Packaging Guide
- Marketing Guide
- Post Session Guidance
CANDLE BUSINESS ACCELERATOR EXPERIENCE
Designed for individuals serious about building and scaling a candle business from scratch.
₹6999
- Candle Making Fundamentals
- Wax & Wick Understanding
- Fragrance Knowledge
- Product Development
- Product Positioning
- Pricing Frameworks
- Packaging Psychology
- Brand Building Fundamentals
- Social Media Basics
- Advanced Business Guidance
- Premium Branding Systems
- Marketing Psychology
- Customer Acquisition
- Sales Communication
- Corporate Gifting Guidance
- Repeat Customer Systems
- Growth Strategies
Bonuses
- Completion Certificate
- Priority Guidance
- Lifetime Digital Membership
- Vendor Network
- Potential Buyer Database (100 Leads)
- Legal Basics Guidance
- Branding Resources
- Packaging Resources
- Marketing Resources
- Networking Opportunities
- Monthly Community Events
Not sure which program is right for you? Start with the Foundation Program and grow at your own pace.
Candle Making Workshops
For Schools, Colleges, Cafes, Corporates & Events
Interactive candle making experiences designed to encourage creativity, learning and meaningful engagement.
Whether you’re planning an educational activity, team-building event, community gathering or private experience, our workshops are designed to be engaging, hands-on and memorable.
We Conduct Workshops For
Schools
Colleges
Cafes
Corporate
Communities
Private Events
Why Participants Love Our Workshops
Hands-On Learning Experience
Practical, engaging and interactive learning from start to finish.
Beginner Friendly
No prior experience required. Everyone can participate confidently.
Creative & Interactive
Explore creativity while making something beautiful and memorable.
Guided Step-By-Step Sessions
Easy-to-follow instructions with complete guidance throughout.
Fun Group Activity
Perfect for bonding, team building, celebrations and community engagement.
Certificate Of Participation
Every participant receives a certificate upon successful participation.
Looking to organise a workshop for your institution, organisation or community?
Let's create a memorable experience together.
What Our Customers Say
FOUNDER-LED LEARNING
Learn directly from the founder who is actively building and growing a real candle brand.
PRACTICAL & ACTIONABLE
Real-world strategies, practical knowledge and step-by-step guidance you can actually implement.
REAL BUSINESS EXPERIENCE
Everything shared comes from real experiences, real lessons and real business growth.
SUPPORTIVE COMMUNITY
Join a network of aspiring entrepreneurs who learn, support and grow together.
PROVEN GROWTH PATH
A clear roadmap designed to help you build, launch and grow your candle business with confidence.
QUALITY & TRUST
Committed to delivering valuable mentorship, useful resources and genuine support you can rely on.
Explore Our Collections & Business Opportunities
Discover our premium candle collections, workshop experiences, corporate gifting solutions and business opportunities — all in one place.
Whether you’re looking for handcrafted candles, creative workshops, corporate gifting solutions or collaboration opportunities, our brochure gives you a complete overview of everything offered through Candles By Dazzling Charm.
Explore our collections, learn about our services and discover how we can work together to create meaningful experiences.
- Premium Candle Collections
- Corporate Gifting Solutions
- Workshop Experiences
- Business Mentorship
- Collaboration Opportunities
- Brand Resources
Frequently Asked Questions
Not at all.
The mentorship is designed for complete beginners as well as individuals who have already started their candle-making journey and want more clarity on branding, pricing, marketing and business growth.
Yes.
The mentorship focuses on both product creation and business understanding.
You'll learn candle-making fundamentals along with branding, packaging, pricing, customer communication, marketing basics and growth strategies.
₹499 Foundation Program
Ideal if you're looking for business clarity before making a larger investment.
₹2999 Brand Building Program
Perfect if you want to learn candle making along with branding and business fundamentals.
₹6999 Accelerator Experience
Designed for individuals who are serious about building and growing a candle business and want access to additional resources, guidance and the Digital Membership Community.
No.
The Digital Membership Community is exclusively included with the ₹6999 Candle Business Accelerator Experience.
Yes.
Every participant receives a Certificate of Completion after successfully completing the mentorship program or workshop.
No.
Mentorship programs are designed for individuals who want to learn candle making and understand how to build a candle business.
Workshops are creative hands-on experiences designed for schools, colleges, corporates, cafes, communities and private groups.
Absolutely.
Many participants join with the goal of starting a small home-based candle business and gradually growing it into a brand.
You can reach out through our social media platforms.
We're always happy to explore meaningful collaborations, workshops and partnership opportunities.
Access details may vary depending on the program you choose.
Any applicable resources, guides and support information will be shared with participants during the mentorship experience.
Ready To Build Something You're Proud Of?
Whether you’re looking to start your candle business, attend a creative workshop, collaborate with us or explore our candle collections — there’s a place for you at Dazzling Charm.
Luxury, premium, elegant, founder-led, warm, trustworthy and aspirational. A place where candles, creativity, learning and entrepreneurship come together.